Apex e-zine

@sylviesturrock You are ALSO a practice manager at the Neem Tree – how does this help your coaching? #theapexshow

@mkritzinger There are numerous companies and people in the dental world that claim to be able to help with dental businesses – however they have none or very little experience of being in a practice environment – As a dental nurse, receptionist in practice I have been to most of the training providers sessions that are on the market over the last 25 years and they have great ideas, great at motivating on a day out, and then the team goes back to practice with new found enthusiasm and the nothing happens!!

They tell you what you need to do – but NOT HOW TO DO IT – theres no reason to do anything at all and time passes and people forget.

I know what its like to be a DN in a great systemised practice

I know what its like to share a passion and a need to care for patients

Ive got the clinical knowledge needed to understand all clinical points of view

I know how frustrating it is when nurses don’t show up

I know how to make patients feel special

I know how to create a fully functioning clinical environment for team and patients

I know how to build a great team and how to be part of that is the critical success of the business

With Samera clients I create a bespoke plan together with the leaders of the business whether it be GDPS, Partners, associates, clinical leads and PMs – we agree on a course of action.

We agree on the direction the practice needs to take – in an agreed timeframe and we ALL work at it together – I visit 1/12 min and keep a close eye on progress BUT also if I say you need to do a,b,c lets say then I must of tried and tested it at the neem tree so it becomes the “ideas factory”

Currently Im working with one practice that Im just doing a 1:1 session with every few months just with the Principal – Im coaching him on how to become a great leader.

I try and turn practices into real businesses and my success at the neem tree shows in the figures. A PM should bring into the business 10 x their own salary as a rule of thumb.

The other main benefit to clients or course participants is we can show them exactly what we have achieved – we can take them into the clinic and show them what it takes to build a practice.

The neem tree at Esher opened recently opened – in the last 6/52 of the build we ran a HANDS ON course – the only such course in existence – so the delegates got to see the gradual progression of the project first hand – they got to speak with the designers, project managers and ask the questions they wanted – it was a great success!!

@sylviesturrock What does the diary of a practice management wizard look like? #theapexshow

@mkritzinger ALWAYS BUSY!!

I love the variety – I thrive on the busy busy! I don’t ever use the B word – Only boring people get bored!

@sylviesturrock Who needs a coach and why? #theapexshow

@mkritzinger Coaching – Consultant – Guru – Business Manger Whatever label it’s given I’m just aware that all Principals are chief cook and bottle washers in dentistry – they have ALL the responsibility – building, materials, services, marketing, team, associates, patients, problems, finances, H&S, legislation, designer, motivator, ideas maker, the list endless PLUS they have to do dentistry, it’s a unique industry where the Director is also the Manager and team leader and an Operator to create the product that the business creates the actual DENTISTRY as well. – is it any wonder they need a hand.

• there’s a lot of stigma with coaching and consultancy in dentistry – it’s almost seen as a weakness to actually ask for help in some people’s eyes!
• I am staggered that any dental practices still don’t have a manager at least!
• I wish more dentists would use some help before the problems get too big! I meet many clients who have problem x,y and Z and can I sort it out please – it would be so much easier to meet them just as they begin their dental business and create systems and protocols from the outset – together with visions of where they want to be rather than just opening the door and seeing what happens!

Dentists always begin their career in someone else’s business, following someone else’s rules and spend a lot of thought and time on how when they own their own practice it will all be so different.

Once they do own their own practice – it’s totally different and they do what they think is correct – mostly without any business knowledge at all

@sylviesturrock What do you do as a dental coach with Samera? #theapexshow

@mkritzinger There are numerous ways that Samera can help ALL dental practices – I know I can walk into any existing business and help in some way or another – I’ve yet to find one functioning to its fullest potential – that has a 100% happy team, or is generating just the right amount of revenue.

The main areas that Samera can help with are

• Ultimate Financial Control – a system for running the financial aspects of your practice that focuses on the critical success factors of each individual business giving full financial support from a dedicated account manager
• Setting up in Practice – From location choices, to finding a site to raising finances, to building a brand, marketing strategies to putting together a team – we can help! We run workshops; seminars and hand hold you throughout the process.
• The Ultimate Practice Management Course – In 12 workshops learn all the skills needed to run a successful dental business – open to anyone involved in the running of a dental practice.