2nd #theApexShow General Q&A 1 – Laura Horton

#theapexshow: @LauraHorton1 What should a TCO never do?

Laura Horton: Every time I go into a practice that is already embarking on using a TCO, or if I meet a TCO and ask them how they hold their consultation they are recommending treatment and talking clinically. This is not what the new patient consultation is about! It is about building a rapport and listening to the patient as well as validating the solutions that your practice has to offer. This is why training has to occur not only to ensure the first impressions are correct but that they hold a structured consultation that is a process!

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